Tema Media has launched “Tema Most Beautiful”, a beauty pageant aiming to project the cultural values of the city of Tema.
The organizers’ goal is to shine a spotlight on Tema, which has long lingered in the shadow of Accra.
Tema, the second-largest city in the Greater Accra region, boasts a roster of well-known personalities in Ghana’s creative industry, including Sarkodie, R2bees, Stay Jay, and Kwesi Arthur, among others.
“Tema Most Beautiful”, an initiative by Tema Media, provides an opportunity for women from Tema to represent the city as its ‘Face of Tema,’ becoming ambassadors promoting the city’s essence.
Nathaniel Amoabeng Turkson, the Chief Executive Officer of Tema Media, announced that registration forms will be accessible for interested candidates from November 13 to November 25, 2023, via the website, TEMAMOSTBEAUTIFUL.COM
Auditions are set to commence on November 25, followed by the selection and grooming of 15 candidates. Turkson mentioned that subsequent eliminations will begin on December 9, following special tasks assigned to the contestants.
The competition will eventually narrow down to eight finalists, judged based on their performances and the accumulation of votes throughout the process.
Regarding eligibility, Turkson stated in an interview with MX24 Tv that the contest is open to any woman aged 20 to 35 with ties to Tema, having either lived or studied in the city.
The winner stands to gain the title of the “Face of Tema” and a bundle of rewards including a new SUV, a cash prize of GHS 30,000, a trip to Dubai, iPhones, electronics, and more.
Mark Okraku Mantey, Deputy Minister for Tourism, Arts, and Culture, graced the event as the guest of honor.
In his address, he lauded the initiative’s organizers and encouraged them to showcase the Ghanaian culture, which is a valuable exportable asset.
He emphasized the significance of this initiative, citing how beauty pageants have historically nurtured talents for various industries like television, communication, and fashion design, benefiting corporate Ghana.
He also pledged the government’s backing for this program and urged corporate Ghana to similarly support such commendable initiative.