In an exciting collaboration aimed at addressing water challenges in Accra and Ghana at large, MX24 has announced a strategic partnership with Jibu Ghana, a pioneer in sustainable water management. Set to spread across 2025, the partnership will focus on advancing the United Nations Sustainable Development Goals (SDGs), particularly SDG 6: Clean Water and Sanitation, through innovative water use, recycling, and ensuring access to clean, healthy water for cooking and drinking.
A Shared Vision for a Sustainable Future
The collaboration will leverage MX24’s extensive reach and Jibu Ghana’s expertise in water technology to drive awareness, education, and actionable solutions.
“Considering recent happenings that have affected the flow of clean water all over the country, it’s important to find solutions that provide fresh, clean and useable water to every citizen for safe cooking and drinking.” said Mimi, presenter of the AM Club on MX24 TV. “Through this partnership, we want to be able to highlight the urgency of the issue but also showcase practical solutions that can make a real difference through our partner and our own efforts as a media station.”
Key Focus Areas
- Water Reuse and Recycling:
The initiative will promote affordable means to access clean water and practices for water reuse and recycling, reducing waste and ensuring that every drop counts. - Clean, Healthy Water for Cooking and Drinking:
The collaboration will support projects that provide communities with reliable, clean water sources, improving health and quality of life. - Advancing SDGs:
By aligning with the UN’s Sustainable Development Goals, the partnership will contribute to national efforts to increase water-use education and promote sustainable consumption and production.
This collaboration marks a significant step forward in the fight for water sustainability. With innovation, determination, and shared purpose, MX24 and Jibu Ghana are paving the way for a healthier Ghanaian ecosystem that promotes drinking of and cooking with safe and clean water.
Find out more about the Jibu Ghana brand by checking out their website at www.jibuco.gh
