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Alleged sexual assault: 18 companies cut ties with rapper, Diddy

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Eighteen companies have cut ties with Empower Global, a business venture founded by embattled American singer Sean Combs, popularly known as Diddy, amid a series of sexual assault allegations against him.

The companies confirmed this to Rolling Stone Magazine on Sunday.

Founder of the luxury bag, eyewear, and apparel company, House of Takura, Annette Njau, said, “We take the allegations against Mr. Combs seriously and find such behaviour abhorrent and intolerable. We believe and support victims’ rights, even against the most powerful of people.”

According to Rolling Stone, 18 brands in total have cut ties with Diddy’s Empower Global, which was founded in 2021.

Other companies that have left Diddy’s company include the skincare brand Tsuri, the footwear line Rebecca Allen, the jewellery label Fulaba, and the sunscreen brand Baby Donna, among others.

The news came days after a fourth lawsuit was filed against the singer by Jane Doe, who alleged that she was sex trafficked and gang raped in 2003 by Diddy, Harve Pierre, a former Bad Boy Records president, and another man when she was 17.

In November, Diddy stepped down as the chairman of Revolt TV, a media company he co-founded.

 

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