GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has officially named celebrated media personality Nathan Kwabena Anokye Adisi (Bola Ray) and award-winning actress Joselyn Dumas as its Brand Ambassadors.
The announcement was made at an unveiling ceremony held at the GoldBod Head Office in Accra, where the company described the partnership as a strategic effort to promote Ghana’s rich gold heritage and showcase the nation’s excellence in gold craftsmanship through ethical sourcing and world-class artistry.
With Bola Ray’s charisma and Joselyn Dumas’s elegance, GoldBod aims to elevate its brand presence locally and internationally, celebrating the beauty and authenticity of Ghanaian gold jewellery.
Speaking at the event, Mr. Sammy Gyamfi Esq., Chief Executive Officer of GoldBod Jewellery, expressed excitement about the collaboration, describing it as a significant step in advancing Ghana’s jewellery industry.
“Bola Ray and Joselyn Dumas represent excellence and authenticity — the very values that define the GoldBod Jewellery brand. Their appointment as brand ambassadors marks a major milestone in our mission to promote local value addition to Ghana’s gold resources,” Mr. Gyamfi said.
He further noted that the partnership aligns with President Mahama’s vision of positioning Ghana as Africa’s leading hub for authentic gold jewellery and ornaments.
As part of their new ambassadorial roles, Bola Ray and Joselyn Dumas will lead brand campaigns, media engagements, and public outreach initiatives to highlight GoldBod’s latest collections — including fine gold and diamond jewellery, bespoke ornaments, and luxury accessories.
The move signals GoldBod’s renewed commitment to advancing Ghana’s global reputation in gold artistry and value addition.
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