FIFA’s ties with Saudi Arabia has taken a new spin as the global soccer body solidified its bond with the Kingdom’s oil giant Aramco.
This move promises not just financial windfalls but also social impact initiatives worldwide.
In a landmark sponsorship deal, Aramco boasting a staggering $121 billion profit last year.
The partnership deal runs from this year to 2027 encompassing key events like the men’s World Cup in 2026 and the 2027 Women’s World Cup.
The specifics of the deal remain undisclosed but are poised to be FIFA’s richest ever, ushering in a new era of financial prosperity.
This alliance nurtured amidst controversies and criticism reflects FIFA President Gianni Infantino’s strategic maneuvers and his close rapport with Saudi Arabia’s Crown Prince Mohammed bin Salman.
Despite scrutiny over human rights concerns and “sportswashing” allegations, FIFA’s association with Saudi Aramco is set to reshape the soccer landscape, fueling ambitions and reshaping global sports dynamics.
