AFRIMASS Network has announced the launch of a groundbreaking mentorship programme aimed at equipping young journalists with the skills, ethics, and tools required to thrive in a rapidly evolving digital media landscape shaped by artificial intelligence (AI).
Unveiled during the Newsroom Business Initiative’s (NBI) “Sustainable Newsroom” event at BlueCrest University College in Accra as part of this year’s World Press Freedom Day commemorations, the programme seeks to bridge the gap between academic training and real-world newsroom experience.
Founder of AFRIMASS, Raymond Smith, highlighted the urgent need for journalists to adapt to the challenges and opportunities posed by AI and digital disruption.
“AI is transforming journalism in ways we could not have imagined a decade ago,” Smith said. “It enhances speed, accuracy and access to data-driven insights. But it also presents serious risks — from misinformation and algorithmic bias to the undermining of editorial judgment.”
He stressed that while embracing digital tools is important, it must be balanced with strong ethical foundations and a commitment to truth and public interest.
“Freedom of expression remains paramount, but it must be matched by an equally strong sense of responsibility,” he added.
The mentorship programme forms a core component of the NBI’s broader media sustainability agenda and is designed to foster innovation, accountability, and resilience in emerging journalists.
It will focus on four key areas:
Practical Training: Hands-on newsroom experience in multimedia reporting and digital content creation.
Ethical Journalism: Training in fact-checking, editorial decision-making, and navigating misinformation.
AI Integration: Guidance on using AI tools responsibly without compromising journalistic standards.
Media Entrepreneurship: Lessons on media business models, content monetization, and audience engagement.
Smith emphasized the value of two-way mentorship, noting that mentors also gain from the fresh perspectives of younger journalists.
“Mentorship is not a one-way relationship. Experienced journalists also benefit from the fresh perspectives and innovative ideas that young people bring,” he said.
“The future of journalism lies in your hands. This programme is an investment in your potential — to help you meet the demands of modern journalism with integrity, creativity and resilience.”
The programme is expected to roll out in phases beginning in the second half of 2025, with applications set to open in June.
AFRIMASS Network Launches Mentorship Programme to Nurture Next Generation of JournalistsNext Generation of Journalists
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