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Instagram Reels can be 3 minutes long now

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Instagram boss Adam Mosseri announced that the platform will now let you upload reels up to 3 minutes long, doubling the 90-second limit it had previously imposed.

He credits today’s change to users’ feedback, saying that the 90-second video “is just too short.” That’s a big turnaround for Mosseri, who said in July last year that the platform wouldn’t pursue long-form videos because they could compromise the platform’s “core identity to connect people with friends.”

https://www.instagram.com/reel/DE-DISgytMe/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

 

Instagram has been slow to bump the length of Reels — it’s been more than two years since it started allowing minute-and-a-half videos. The company has tested extending the limit to as much as 10 minutes but has held off on rolling that out, leaving the ability to post long videos to non-Reels posts.

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