With October right around the corner, MX24 TV is set to kick off this year’s #CroxItOut campaign in collaboration with Top Choco & Flora Tissues. The Crox It Out campaign is our call to action during Breast Cancer Awareness month. In the last two years we’ve run this campaign successfully on air, and on the ground; encouraging women to prioritise breast cancer screening. Through this campaign we’ve been able to reach over 650,000 women across our TV and digital platforms, and successfully screened 12,500 in Accra, Kumasi and the Eastern region.
Last year, together with NUGS Ghana, we took the campaign to successful activations in 3 schools in the Ashanti, Eastern and Greater Accra Regions. We believe that if early detection saves lives, early sensitisation could do twice as much. In line with that, we’re taking our Breast Cancer awareness campaign this year to more high schools across the country.
We’re looking to educate the next generation of women, who in turn would spread the word to mothers, friends and relatives. Our Highschool tour will make several stops from Eastern, Greater Accra, Central and Ashanti Regions offering inspiring pep talks, breast cancer screening and education, amazing giveaways & a concert to top it all off with incredible artists.
The tour which will kick off in early October will see our #CroxItOut2023 campaign trail in several girls High schools including Aburi Girls, Accra Girls, St Marys, Achimota Senior Highschool, Kumasi Girls & St. Louis, amongst others.
Stay posted for all the exciting updates of this year’s #CroxItOut campaign.