The highly anticipated 4th edition of the African Basketball Festival is set to take place from October 24th to 27th, 2024.
This year’s festival promises to be a vibrant celebration, integrating not only basketball but also fashion and music, making it a multifaceted cultural event.
With 15 local and international fashion brands participating, the festival will showcase a diverse array of styles and creativity. Attendees can expect to see the latest trends while supporting emerging designers.
The festival will also feature live performances by the renowned music group Dope Nations, ensuring that the atmosphere is electric and entertaining.
A shooting contest will be held as part of the lead-up to the festival where 10 people will be selected to participate in a final shootout.
Mr. Yaw Sakyi Afari, Chief Executive Officer at RITE Sports emphasized the festival’s role in promoting African basketball, stating that it aims to showcase the continent’s finest talents to the world.
By bringing together top players, the festival seeks to elevate the profile of African basketball on a global scale.
The inclusion of fashion and music serves to connect with basketball’s lifestyle appeal.
The event will feature a red carpet rollout, with models from fashion houses engaging fans through fashion shows while players take breaks.
Reflecting on past editions, Mr. Sakyi shared that feedback from previous teams has been crucial in shaping this year’s festival to be even better than previous edition.
Additionally, the festival will focus on social impact, including community engagement activities.
A German coach is scheduled to conduct a girls’ basketball clinic next week, aiming to empower young women in the sport.
The Ministry of Youth and Sports, along with the Ghana Basketball Association, has shown support by providing technical assistance and facilitating the involvement of other federations.
Despite the challenges in organizing the event such as basketball’s developing status in Ghana and Africa compared to its global ranking, support from brands like Glico, GTS Drilling and Indomie has been instrumental in raising funds for this initiative.
In a thrilling precursor match to the finals, Legon Basketball team will face off against Ghana Communication Technology University (Ghana), which promises to be an exciting showdown.
