Richard Alexander kyere spearheads Black Sherif’s ‘Zaama Disco’ Concert as Project Manager

Celebrated Ghanaian artist Black Sherif is gearing up to light up stages with his latest concert, “Zaama Disco,” under the expert guidance of seasoned marketing professional Richard Alexander kyere, popularly known as Focus,, who has been appointed as Project Lead for the highly anticipated event.

Richard Alexander kyere brings over a decade of experience in marketing, brand strategy and event build to the project, promising a distinctive experience for fans of the Hip Pop, High Life Afrobeats star.

Known for his creative approach and strong industry connections, Focus’s involvement is expected to elevate “Zaama Disco” into a standout event in Ghana’s thriving music scene.

“This project is not just about the concert; it’s about building a unique experience that resonates with Black Sherif’s vision and connects deeply with his fan base,” said kyere. “My goal is to blend innovative strategies with cultural elements that showcase both the artist and the spirit of Ghanaian music.”

As Project manager, he will oversee all operational aspects of “Zaama Disco,” from marketing initiatives and Production, ticketing strategies to event logistics. His experience working with major brands across Ghana and his reputation for orchestrating memorable experiences will be instrumental in crafting a concert that mirrors Black Sherif’s artistic identity.

Since breaking into the industry, Black Sherif has gained a massive following with hits like “Second Sermon” and “Kwaku the Traveller.” His music combines elements of high-energy Afrobeats with lyrical depth, resonating with a wide demographic across Africa and beyond. The “Zaama Disco” concert, as envisioned by Focus  and his team, aims to be more than just a performance, but a moment of celebration, connection, and cultural pride.

With Okyere at the helm, “Zaama Disco” is poised to set a new benchmark for live music events in Ghana, promising an immersive experience that underscores Black Sherif’s place in the industry as an artist for a new generation.