Accra, Ghana – June 13, 2025 — On Thursday, June 12th, 2025, Lexta Ghana, producers of Yazz Products, in partnership with the CroXItOut team, took the Empowered Periods Campaign to the young women of Kwabenya Community Senior High School, delivering a powerful and practical session focused on menstrual hygiene.
As part of this year’s World Menstrual Hygiene Day initiatives, the campaign aims to cross out period poverty and end the stigma surrounding menstruation, especially among young girls in under-resourced communities.
The Kwabenya stop was nothing short of inspiring. In attendance was celebrated Kumawood actress Clara Benson, affectionately known as Maame Serwaa, who connected with the girls on a deeply personal level. Sharing her journey and experiences, she emphasized the importance of confidence, self-care, and sisterhood. Her relatable and heartfelt delivery sparked excitement and gratitude from the students.
One of the highlights of the day was Maame Serwaa’s demonstration on the correct use and disposal of sanitary pads. This segment, simple yet crucial, provided students with accurate and practical guidance, especially for those experiencing their menstrual cycle for the first time. The session helped demystify menstruation and encouraged open, shame-free conversations.
The event ended on a high note with a touching vote of thanks from TV Presenter and Producer, Afi Nuna, who encouraged the students to carry the knowledge forward and become ambassadors of change in their own spaces.
“Today’s campaign is more than hygiene education,” Afi Nuna stated. “It’s about identity, dignity, and crossing out cycles of silence. These young girls are tomorrow’s leaders, and we must empower them today.”
Each student received free Yazz sanitary kits, further underlining the campaign’s goal of accessibility and dignity for all menstruating girls.
Follow the movement and get involved through the official pages of YazzProducts, CroxItOut, and MX24GH.
Media Contact:
Julius Schandorf
Project Manager, CroxItOut Campaign
📧 [email protected]
📞 +233 243 963 539 / +233 503 364 819
