Ghanaian luxury watchmaker Caveman Watches has announced a partnership with fashion brand Cacao Clothing GH to produce a new line of denim-inspired, sustainably crafted watches.
The partnership combines Caveman’s award-winning craftsmanship with Cacao Clothing’s reputation for ethical, fashion-forward apparel. with a shared vision: to champion sustainability, reduce fashion waste, and create globally competitive products rooted in African creativity. The result is a limited-edition collection crafted from upcycled denim and eco-friendly materials, featuring a design language that celebrates African creativity with a global appeal.
The collection, released just in time for Ghana’s festive calendar, transforms the annual Detty December into “Denim December.” The initiative encourages consumers to embrace eco-conscious fashion choices while celebrating local craftsmanship.
At the core of the partnership is a commitment to sustainability. Cacao Clothing’s reputation for ethical, fashion-forward apparel, known for its innovative use of denim and repurposed fabrics, supplied environmentally responsible materials that formed the design inspiration for Caveman’s signature craftsmanship. By integrating recycled and upcycled elements into the aesthetic of the timepieces, both brands highlight the urgent need to reduce textile waste and promote circular fashion practices.
Speaking on the impact of the initiative, Caveman Watches CEO Anthony Dzamefe emphasized that sustainability is no longer a trend, but a necessity for the future of African design. With the fashion industry being one of the world’s largest contributors to waste, the collaboration demonstrates how brands can merge style and responsibility without compromising originality or quality. Each watch in the collection serves as a reminder that small changes in consumer choices can significantly influence the ecosystem.
He added that the initiative reflects the brand’s commitment to innovation and responsible production. “ It merges style, sustainability, and storytelling, giving customers a piece that is not only beautifully made but also meaningful.”
Cacao Clothing’s founder and creative director, Kwaku Bediako Oduro, echoed this sentiment, noting that their partnership with Caveman sets a new benchmark for cross-industry innovation in Ghana. By combining denim culture with watchmaking artistry, the collaboration showcases how creative sectors can work together to drive environmental awareness while producing premium lifestyle products.
He also emphasised that the partnership demonstrates a shared vision to reduce waste and champion/celebrate sustainable fashion. According to him, the collaboration aims to inspire young designers and manufacturers across Ghana to consider environmentally friendly approaches within their production cycles.
The special-edition watches feature denim-textured straps, minimalist detailing, and Caveman’s signature handmade finishing. Each piece highlights the potential of repurposed materials, turning discarded fabric into timeless luxury.
The limited bespoke-edition pieces are made for sustainability enthusiasts and fashion lovers seeking something uniquely Ghanaian and environmentally meaningful.
The denim-inspired sustainable collection will be available through Caveman Watches’ official channels and website WWW.CAVEMANWATCHES.COM and Cacao’s outlet, with both brands hinting at more eco-centred collaborations in the near future.
