On the AM Club, Kojo Daasebre and Miriam Uduack sat down with industry expert Adu Poku Emmanuel, a marketing manager at Nationwide Affordable Housing Scheme (NAHS), to discuss whether real estate is truly the smartest way to build wealth and if the risks are as high as they seem.
When asked why real estate has become such a popular investment choice, Emmanuel did made it quite clear. “Real estate is the only tangible asset that individuals can own. It’s a physical asset that offers control and security. Over time, its value appreciates, making it a stable and lucrative investment.”
He noted that between 2018 and 2019, many individuals turned to real estate, seeing property as a fixed asset capable of generating consistent returns, even amid volatile economic conditions. These individuals are now reaping the benefits of their investments.
Having dabbled in the real estate industry herself, Miriam shared her insights on the challenges facing it. For her, the toughest part was not only finding properties for clients, but connecting the right buyers with the right sellers. “It’s all about managing both sides of the transaction to ensure a smooth deal,” she explained.
Do You Need to Be Wealthy to Get Into Real Estate?
A common misconception about real estate is that you need significant capital to get started. Kojo Daasebre raised this point, asking if a person needs to be wealthy to enter the real estate game. Emmanuel Adu Poku debunked the myth, explaining that ‘The key is education, not wealth. You need to understand the industry and how it works. While real estate can be capital-intensive, starting small—such as purchasing a modest plot of land—can lead to profitable growth as the land appreciates over time. You do not need a fortune to succeed in real estate,” he added. “Success comes from being smart, informed, and strategic.”
Key Considerations When Buying Property
Here are the factors potential buyers should consider when purchasing property.
1. Research: Understand the market and legalities. A good place to start is the Lands Commission. Here is the link to their website; Lands Commission of Ghana.
2. Set Clear Goals: Know whether you are investing or buying for personal use.
3. Financial Stability: Ensure you are financially prepared.
4. Risk Tolerance: Be clear on how much risk you are willing to take.
How to Succeed as a Beginner in Real Estate
Emmanuel Adu Poku shared his advice for newcomers to real estate, emphasizing the importance of being well-informed. “You need to understand prices, market dynamics, and the rules governing real estate. Building a solid network is also crucial,” he explained.
Miriam added that real estate can provide “quick returns” if approached strategically. However, Emmanuel reminded listeners that success does not require vast capital—just a solid understanding of the market and a smart approach.
Investing vs. Buying to Live In
When it comes to real estate, Emmanuel explained the difference between buying to invest and buying to live in. For investment purposes, he stressed the importance of financial planning and a long-term perspective. “When buying to live in, think beyond the numbers—consider your emotional connection to the location and your future needs.”
While real estate remains one of the most stable and lucrative ways to build wealth, it is not without its challenges. Success in the industry requires a deep understanding of the market, strategic planning, and an ongoing commitment to learning. Whether you are an investor or a first-time homebuyer, the key is being informed, building a network, and understanding both the risks and rewards. Real estate can be a powerful tool for financial growth—but it is not all about wealth, it is about being smart, informed, and prepared.
