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5 Social Media Goals to set for 2022

5 Social Media Goals to set for 2022

A new year has begun. We’re in the spirit of goal-setting and re-strategizing. If you’re looking to use social media more effectively to achieve your organization’s goals, now is the best time to start.

Social media provides you with an excellent opportunity to reach your target audience and help them connect with your organization better. Your 2022 social media strategy must clearly outline your goals for the year.

Here are five social media goals you can set for your organization;

Growing your audience means expanding your follower base and reaching new people who have not heard about your organization or engaged with your work.

Some metrics that you could track to determine if you’re meeting your audience growth goals include:

  • Follower count: How many people are you reaching currently? How many people could you potentially reach?
  • Post reach/impressions: How many people do your posts reach each day/week/month?

The average person spends nearly two hours on social media each day

So if you’re trying to raise awareness on social and human rights issues such as climate change, gender inequality or sexual and reproductive health and rights, social media is one of the best ways to gain the attention of your audience.

Some metrics that you could track to determine if you are meeting your awareness goals include:

  • Mentions, Shares, Reposts, Retweets: How many people are interested in your work or sharing your social media posts?
  • Brand mentions, Keywords and Hashtags: How many people are talking about your organization, work or services?

If your social media strategy requires your audience to take specific actions, you must set social media goals that encourage people to take those actions. For example, click links to your website, sign up to volunteer, donate, sign petitions, show up for peaceful protests and walks, attend workshops, seminars, etc.

Some metrics that you could track to determine if you are meeting your conversion goals include:

  • Conversion rate: How many people completed a specific action you wanted them to take?

Research has found that social media interactions improve brand perception, loyalty, and word of mouth recommendations. Building engagement means encouraging your audience to connect with your organization and work. You can have conversations with them and help them get to know you better. Additionally, you can answer their questions and provide them with helpful information.

Some metrics that you could track to determine if you are meeting your engagement goals include:

  • Likes, shares, and comments: How many people interact with your social media posts?
  • Mentions and replies: How many people mention your brand, and how many have you replied to?
  • Hashtag tracking: How many people use your campaign hashtags and talk about the issues your organization works on?

Your brand reputation is the perception that people have about your organization. You can use social media to monitor and analyze your audience’s feelings and opinions about your organization. Do they say positive things about you online? Do they trust you enough to join your organization or donate to support your work?

Some metrics that you could track to determine if you are meeting your brand reputation goals include:

  • Social sentiment: What do people say about you when they mention you online? Are they happy about your work and services?

In setting social media goals for your organization this year, you can consider the following questions:

  • What specific results do you want to see from your social media channels?
  • Who is your target audience? What messages do you want to communicate with them?
  • What kind of response do you want from your target audience?
  • What does success look like for your organization? How will you measure it?

Setting social media goals lets you know what you need to achieve, when it should be achieved and how you will achieve it. It also helps you measure your success and improve social media efficiency.

Written by Fatima B. Derby


Digital Media, Communications, Online Journalist. Twitter: @eddie_sekyere [email protected]

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